Mission
We are dedicated to the protection, restoration, and enjoyment of wetlands and associated ecosystems through science-based programs, education, and advocacy. We are a statewide non-profit 501(c)(3) organization based in Madison, Wisconsin.
We envision a state where wetlands are healthy and plentiful and support ecological and societal needs, and where citizens care for, appreciate, and interact with these natural resources. Join us in making this vision a reality.
We are a non-partisan, science-based professional organization advocating for wetlands. These values guide our work:
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Collaborative: Working toward healthy wetlands across the state requires building new constituencies for wetland conservation. We create state and local partnerships to integrate wetlands into new and existing efforts.
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Enthusiastic: People who understand wetlands are more likely to care for them. We share our love of wetlands by helping people to experience, learn about, and enjoy wetlands.
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Non-partisan: WWA’s government relations work focuses on building broad support for wetlands that will persist as legislative bodies and administrations change hands. We will work with anyone interested in advancing our wetland conservation agenda, regardless of political affiliation.
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Impact-driven: Our work is most meaningful when it generates landscape-scale improvements to wetlands and watersheds. We continually evaluate, test, and adapt our activities and approach to achieve the greatest possible positive impact.
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Science-based: WWA routinely gathers and disseminates the best available information about how wetlands work and how to care for them. We take an interdisciplinary approach, combining our wetland expertise with knowledge from experts in related fields to ensure the best outcomes for wetlands and watersheds.
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Solution-oriented: We strive to understand diverse perspectives, priorities, and needs. We seek wetland conservation outcomes that respect this diversity.
As the leader for wetlands in Wisconsin, WWA focuses on advancing wetland conservation. Our work prioritizes providing tools and expertise to help others protect, manage, and restore wetlands. We actively engage in opportunities to advance wetlands as solutions to critical water management concerns at a watershed scale in ways that can be adapted across Wisconsin and beyond.
View our Theory of Change to learn more about the approach we take (and why!).
Read our 2024-2028 Strategic Plan to learn more about our goals and how we’re accomplishing them.